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NEW MEDIA ADVOCACY AND THE CHALLENGE OF AUTHENTICITY: A STUDY OF YOUTUBE

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 5000

ABSTRACT

Disinformation, misinformation, and fake news have been and are becoming an increasing problem online. The authenticity of online information is being questioned and the need for validation of data is clear. To overcome this obstacle, where and how information spreads online is examined. Furthermore, detection and mitigation methods that can be employed are discussed. Through this Systematic Literature Review, articles were put through stages of screening to ensure relativity and lastly, they were quality assessed. Once included, data was extracted and results recorded. Three main themes that emerged were the platforms in which we obtain fake news, how fake news spreads online, and the detection and mitigation methods in place. Social networks and search engines are aware of the existence of such content and are reacting accordingly to reduce it. On the other hand, people need to assess information more critically before passing it on. Results indicate that new media and online information is becoming more and more questioned but detection and mitigation strategies are being adhered to.

 




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